Understanding how important it is to be creative when managing client relationships is a key factor in helping you develop a strong business. The relationship that you have with each client is essentially the only thing that stops them from going elsewhere in order to get the same goods or services that you provide. It is especially difficult these days because many customers are financially strapped and therefore, you either have to offer your goods and services at such a low rate that it is almost impossible for you to make a living or you have to find other, more creative ways to maintain your customer relationships so that they will continue to do business with you and you alone.
Maintaining these types of relationships requires you to be more creative than was necessary in the past. This is especially true if you want your current clients to continue to recommend you to new individuals. There are many things that you can do to foster more creative ways to manage your relationship with your clients. It will largely depend on the type of business that you are operating but it must always center on the clients and provide some type of unique benefit to them when they choose to do business with you. For instance, you can choose to set up a lottery of some type where your clients have the potential to win goods or services free of charge. You may even choose to include cash prizes.
If you run a small local company, chances are most of your clients will also be local. You may choose to throw an appreciation dinner for your clients and invite all of them to come to the dinner and bring a friend. This recognizes your clients and shows them that you appreciate their business while simultaneously giving you the potential to impress hundreds of new clients. Outstanding customer service is a must but it is also important to go the extra mile and do some special things that are just for your clients. This will keep them coming back time and again even if you charge more for your goods or services that one of your competitors.