TikTok is the newest short, video-sharing social media platform with 1 billion active users worldwide. Every month, millions of people download TikTok using the play store and app store. As of 2020, TikTok became the most downloaded app that grabs millions of users to create and watch fun-filled and engaging short videos.
With a large user base, TikTok gains the attention of younger generations. Recent statistics reveal that every TikToker spends an average of 46 minutes on a single day. This is a reason why brands, entrepreneurs, and marketers are jumping onto TikTok to reach their target audience. If you are an entrepreneur planning your TikTok video marketing strategy ahead, be sure to read this post to succeed in maximizing your brand reach on TikTok.
1: Create Video Content
According to the research, videos are getting a higher engagement than image posts. This is because of the use of sounds and movements in a video that can easily grab the user’s attention and emotions. So, choosing TikTok as your marketing platform allows you to create videos with stunning content effects, sounds, trending songs, and relevant hashtags.
TikTok users can combine their content with user-generated content to increase their brand visibility and popularity on the platform.
2: Share Original Content On TikTok
Posting unique and quality content on TikTok is the most effective way to attract new audiences and increase brand reach. As an entrepreneur, creating an entertaining and exciting video will boost your audience to share it on other social media platforms.
Many small brands are not sure about what to post on TikTok. Visiting the Discovery page on TikTok helps find the trending content and hashtags relevant to your business. Recreate the popular TikTok content from the Discovery tab and get views on TikTok cheap for boosting your video visibility on the platform.
3: Create Hashtag Challenges
TikTok has greater potential to convert the viewers into content creators. According to the research, over 35% of TikTok users have tried hashtag challenges, and 16% of TikTok videos are connected with hashtag challenges. Posting a hashtag challenge is the most effective way to generate thousands of responses and millions of TikTok video views.
Popular TikTok brands effectively use hashtag challenges to promote their product and services to a wider audience. In addition, hashtag challenges build a great connection between the brands and potential customers. Moreover, each video posted with a hashtag challenge has a chain reaction that generates more responses from your potential audiences.
4: Promote Brand Using TikTok Ads
Since TikTok is the best marketing platform, a business can promote its products or services to their target audience. However, TikTok has recently introduced an advertising feature that lets brands and marketers increase their reach and generate sales conversions.
The cost of TikTok advertising may vary based on your goal, and campaign period. Though expensive, it helps you attract new audiences and bring potential customers to your target website. Create a compelling advertising video and boost your brand reach and visibility among your target audience.
5: Team Up With Influencers
A TikTok influencer with a huge following has the power to increase your brand awareness and attract a new audience to your profile. Brands must team up with relevant influencers to expand their brand popularity on TikTok. Research or look at your competitor to find the right influencers for your brand promotion.
Once you find the best influencer suitable for your brand, approach them for collaboration. When the influencer accepts your request, provide your product to them for promotion. Many top businesses say influencer marketing helps them to reach their business goals and grow a winning TikTok marketing strategy on TikTok and it’s 100% true!
As we see, TikTok can fit well into a video marketing strategy for brands and businesses to target their audience on the platform. In addition, TikTok provides plenty of opportunities for brands and marketers to promote their products among their audience directly or indirectly. I hope these effective tips will help you to take your video marketing strategy to the next level while using TikTok.